Microphone Closeup


March 20, 2018

The International Association of Gaming Advisors (IAGA) will hold its 37th annual International Gaming Summit May 14 - 16 at the Four Seasons Macao in Macau, China. As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the top issues facing gaming today. 

On Wednesday, May 16, the 2018 Summit will also feature full day workshop focused on specific gaming industry topics of interest: The Global Responsible Gaming Forum will focus on numerous global responsible gaming topics and concerns.

Over and over, history has shown that any responsible gambling program is only successful if a casino’s employees buy in and embrace its purpose. As such, individuals who work in the gambling industry know how important it is to educate players on responsible gaming, and they want the companies they work for to invest in it. Because implementing a successful responsible gaming program requires a team effort, what are the emerging best practices on how to train employees to ensure their active participation in responsible gaming? How do you keep employees engaged beyond their initial training? Are existing responsible gaming programs working, allowing operators to have a positive impact on their guests and employees? And, how can the industry use scientific, data driven research to inform how it adapts and alters its RG programs? This session will explore these topics in depth to provide valuable insight into the necessity of implementing responsible gaming practices that engage employee support at all levels and are able to best benefit players at risk. 

This forum is supported by the American Gaming Association (AGA), the National Center for Responsible Gaming (NCRG), the National Council on Problem Gaming (NCPG), the Association of Gaming Equipment Manufacturers (AGEM) and GamCare, the workshop's sessions will focus on global innovations in the identification and treatment of gambling addiction and will highlight proactive measures operators and manufacturers can take to prevent problem gaming.

Slot machines


February 15, 2018

NeuralSolution's team took part at ICE London. This exhibition has won a hard earned reputation for being the launchpad for many of the gambling industry’s stand-out products and services. NeuralSolution exhibited, alongside other organisations that put responsible gambling at the core of their offering, in the Consumer Protection Zone, hosted for the first time at ICE in partnership with GB Gambling Commission and GambleAware. 

Our CEO, Benjamin Fry, gave the presentation describing how and why our solution does work. 

"We provide a platform for understanding and predicting human behaviour from nervous system biometric markers. We are the only solution in the world to be able to take these markers from a non-contact sensor (proprietary camera technology). There are many possible applications and identifying and intervening on problem gambling is one of them."

Our goal at ICE was to communicate to the industry that there is a NEW technology, this is not emotion recognition – it is a deeper layer than that in the human architecture – which can help them to assess problem gambling live in the room. This can be applied to any machine or table game, so that problem gamblers can either be stopped (or stakes reduced) on machines, or spoken to on table games.

We want to thank you ICE for invitation and that we had a chance to be a part of such a successful show. 

The show floor this year provided a global representation of the industry, with 589 exhibitors from 65 countries that produced games for every jurisdiction and every gaming vertical.  

Empty Exhibition Space


January 10, 2018

NeuralSolution introduces “Problem Gambling Solved”

Find us at Stand CPZ1, ICE exhibition.

NeuralSolution is a university spin-out and is working on a unique camera which measures the activation in a client’s nervous system. This can reveal and predict human behaviour. It is a level deeper than emotion or facial recognition, so it is more consistent and nearly impossible to fake.  

NeuralSolution is bringing this to market for commercial use. During 2018 the laboratory prototype will be developed into a consumer-ready product and various bespoke software packages will be created for different use-cases. 

We are exhibiting at ICE because one of the use-cases we are looking at is to help the gaming industry to identify problem gambling.

You are also welcome to drop by our stand in the Customer Protection Zone (Stand CPZ1).  Our CEO, Benjamin Fry, is giving a short presentation explaining the concept and the history behind the science on Wednesday 7th February at 2.45.

Launched in 2018, the Consumer Protection Zone at ICE is a designated space on the exhibition showfloor, fully dedicated to the innovative and pro-active approaches various organisations in the sector are taking to advance their consumer protection and responsible gambling strategies, using the latest technology developments and data analysis.

Featuring a stage for presentations and an agenda full of demonstrations of technology-driven responsible gambling products, the Customer Protection Zone. will also host stands by:  GB Gambling Commission, GambleAware, GamCare, YGAM, Gambling Therapy, IHL, DigitalRG – Silverfish CSR and NeuralSolution. 

Colorful Book Spines


December 12, 2017

NeuralSolution CEO, Benjamin Fry, is the published author and psychotherapist.

His bibliography includes the following books (check more on Amazon – Benjamin Fry’s page):

How I F***ed Up My Life And Made It Mean Something

"Gosh, what a rollercoaster of a story: a shining light amid the dark mess of the mental health system" Oliver James

Benjamin Fry’s mother died when he was eleven months old and he was cared for by various family friends until, aged two, he went to live with his father, and new step-mother. He had an apparently gilded youth: Eton, Oxford, brains, money, looks (photographed at eighteen by Mario Testino). As an entrepreneur, he managed to make his first million by the time he was thirty.

By forty, he had lost everything.

Having invested in Greek property, in 2008 his life went out of control. He found himself facing untold debts, a fifth child on the way, nowhere to live, and a rapidly disintegrating relationship with his father, his family, and his beleaguered wife. Early trauma combined with adult misfortune. This made for psychological combustion and, in 2009, he suffered a crashing nervous breakdown which nearly killed him. On the brink of suicide, he somehow boarded a flight to Phoenix, Arizona, heading for one of America’s leading trauma clinics. Only then, after many months of suffering at the very coalface of mental illness and distress, was he able to make the first tentative steps to recovery.

How I F****ed Up My Life and Made It Mean Something is not only the startling story of the disintegration of a man who for all the world seemed to personify privilege, it is also the more universal tale of the torturous struggle by an individual manifestly floored by camouflaged trauma and the drama of trying to find someone, anyone, who knew what to do about it.

Rarely has an account of a nervous breakdown and poor mental health been so eye-opening, informative, honest, detailed, raw, and heart-wrenching.

For people who have experienced mental health problems themselves, including behavioural disorders and addictions; who have been on the merry-go-round of recommended, but unsuccessful, treatments, or know those who have; or for anyone who is just curious, this book is essential reading.

What's Wrong With You

"What's Wrong With You" explains in simple logical steps what's going on for all human beings in terms of who they really are..

How they think and therefore how they experience the world and feel about their life.

How to Be Happy: Seven Steps to Understanding Yourself

In How to Be Happy, Benjamin Fry guides you through his seven-step programme, which will help you to improve your life. By learning to understand yourself, you can achieve the happiness you deserve.

Public Speaker


May 15, 2016

NeuralSolution COO, Iryna Fedortsova believes that the educational process is crucial for the development of the country. Her alma mater, Kyiv National Economic University (KNEU) organizes the International Business Forum to discover what business requires today from graduates. The University invited Iryna as a speaker for the Fourth Forum to find out her vision on the subject, to learn about her experience of studying at Oxford University, and to listen to her drawing a parallel between Oxford and Ukrainian education.

University’s announcement for the event:

“We are happy to introduce our speakers to the IV Business Forum “Science-Business-Education – strategic partnership”

Iryna Fedortsova has over 10 years of experience in Finance, including 5+ years of managerial experience in Media Entertainment. Iryna started her career at Baker Tilly in 2006. For 3 years, she worked as a Senior auditor at Ernst and Young, serving clients with audit of financial statements and internal controls.

Her further business expertise lies in Media Entertainment industry. Being a Financial Director of 1+1 Production, Iryna managed to create a separate controlling department, to develop policies for regulation of Finance/Production/G&A/Security/Supplying issues, to organize supporting processes in 1+1 Media Group for it to be able to produce quality content.

Additional control and related procedures initiated by Financial Director allowed to reduce content production costs and make them transparent. Yet, the quality of the content and its creative component remained equally high.

Iryna achieved high results in the field of Finance and proved her effectiveness for the Group’s performance as the whole. Therefore, from 2014 to 2015 she held the position of a General Director of TET Channel. In 2015, Iryna went on a martunity leave with the second child and decided to combine her maternity with the studies at Oxford, EMBA program.

Key points of the presentation:
Do we realize the way the world is being changed?
o New opportunities in Internet entrepreneurship 
o Economic growth of Asia and Africa

What are the modern students’ needs? Do they need “classic” (conventional) education?
o Development of critical thinking in students
o Necessity of not only professional but also personal development of a student
o Emotional leadership and the art of communication

To read more about Iryna’s insights into the discrepancies in the educational processes in different countries, do not miss the opportunity to visit our blog.

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